
Samantha Herscher
News writer
samantha.herscher@lotteryusa.com
Samantha is a skilled writer with a passion for storytelling.
Inspired by an 8th-grade victory in a scary story contest, Samantha has been writing ever since. Whether it’s informative articles, engaging blog posts, persuasive website copy, or captivating social media content, Samantha has the talent to bring ideas to life. With experience writing for a variety of industries, including professional services, pet news, and e-commerce, Samantha adapts her style to suit any audience.
- Hometown
- Chicago, IL.
- Education
- BA in Journalism from George Washington University.
- Professional work experience
- I've been a digital marketer and content creator for 15+ years.
- Languages
- English.
In Samantha's own words...
What I like about working for Lottery USA:
What I enjoy about working at Lottery USA is the opportunity to learn about this industry. It's rewarding to see the positive impact the lottery has on people's lives. Seeing winners' stories and the transformative changes they experience is genuinely heartwarming.
What most excites and intrigues you about the lottery?
I'm drawn to the dynamic nature of the lottery industry within the U.S, it's a reflection of the economic landscape. I like analyzing how economic shifts, from consumer spending trends to state revenue strategies, impact the lottery.
Best run US state lottery?
I'd have to say Massachusetts. I wrote a piece about how the state is the lottery capital of the U.S. People there spend over a thousand dollars a year on tickets! That's wild! They've clearly figured out something pretty special up in New England.
What is your most memorable lottery moment?
Without a doubt, any time a jackpot hits that billion-dollar mark. It's just pure excitement. The anticipation is incredible. And then, the curiosity kicks in – who won? What are they going to do? If they're not anonymous, watching the aftermath of such a life-changing event is fascinating.
What would you do if you won the Powerball jackpot?
If I hit the Powerball, my sensible side would kick in, and I'd save most of it. But then, the fun would start! College funds for the kids, and I'd probably go a little overboard with adopting dogs. I'd love to support my favorite causes, too. And, you know, a celebratory vacation is non-negotiable.
Can you share an interesting fact about yourself?
This one's easy. I was accidentally born at home in Atlanta, Georgia.
Page 4 - Samantha's articles
212 articles-
Better odds, bigger wins: Club Keno's fresh start for 2025
Club Keno's new Plus 3 add-on gives players three extra winning numbers and better odds of winning.
Samantha Herscher
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The secret science behind lottery machines: How random really is random?
Six spinning balls, infinite possibilities, and one remarkable tale of technological integrity.
Samantha Herscher
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Ultimate stocking stuffer: $1B Mega Millions drawing for Christmas Eve
Only one December jackpot has ever been won on Christmas Eve, and it went unclaimed. History awaits.
Samantha Herscher
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Anonymous winner claims New Jersey's largest-ever lottery prize
After months of speculation, New Jersey's billion-dollar lottery winner emerges to claim the 5th-largest prize in game history.
Samantha Herscher
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Grocery store donates $50,000 lottery prize to fight hunger and homelessness
When a Tri-State Megabucks win means more than just money for one supermarket.
Samantha Herscher
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Virginia Lottery levels up the player experience
VA Lottery's game-changing strategy to win over the next wave of players.
Samantha Herscher
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Digital debut: West Virginia sees first big iLottery Powerball prize
WV Lottery player makes history with a single click, landing a $100k win.
Samantha Herscher
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Sevens heaven: Lottery players strike gold with record payout
When four 7s aligned, the New Jersey Lottery delivered its largest single-draw payout in gaming history.
Samantha Herscher
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Tick tock! A $197 million Mega Millions jackpot vanishes tomorrow
A forgotten lottery ticket could turn someone into an instant millionaire—but only if claimed by Saturday.
Samantha Herscher
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A touching lottery win proves love knows no boundaries
A Chicago man's tribute to his late wife turns into a life-changing $650,000 lottery win.
Samantha Herscher
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Before you celebrate that lottery win: Arkansas officials share a warning
A fake lottery caller is targeting Arkansans with a $797K prize scam. Here's what to watch for.
Samantha Herscher
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North Carolina joins the Cash POP craze
Win up to $2,500 five times daily: North Carolina's newest lottery game, Cash POP, is here.
Samantha Herscher
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Mass Lottery spreads holiday cheer with statewide toy drive
The Mass Lottery launches holiday toy drive and festive promotions while promoting responsible gaming.
Samantha Herscher
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What's the draw? A look at the history and culture of raffles
Learn more about how raffles turn dreams into reality every holiday season and the origins of this tradition.
Samantha Herscher
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Big Pennsylvania Powerball prize expires in a month
A $150,000 Powerball prize sold in Lycoming County, Pennsylvania, is set to expire in just over a month.
Samantha Herscher
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Two unclaimed lottery tickets: Fortunes waiting to be claimed
A Mega Millions prize in Star City and a record Natural State Jackpot prize in Camden are looking for owners.
Samantha Herscher
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Drawing a new future: Rebecca Paul paves the way for women leaders
The retiring WLA president reflects on her legacy and the rising female stars of the lottery industry.
Samantha Herscher
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How did Illinois Lottery players make 2024 the best year ever?
Record-breaking sales, massive jackpots, and a surge in online play fueled the success.
Samantha Herscher
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West Virginia Lottery goes digital: iPlay launches on Halloween
The iLottery goes live at 6:00 a.m. ET.
Samantha Herscher