
Samantha Herscher
News writer
samantha.herscher@lotteryusa.com
Samantha is a skilled writer with a passion for storytelling.
Inspired by an 8th-grade victory in a scary story contest, Samantha has been writing ever since. Whether it’s informative articles, engaging blog posts, persuasive website copy, or captivating social media content, Samantha has the talent to bring ideas to life. With experience writing for a variety of industries, including professional services, pet news, and e-commerce, Samantha adapts her style to suit any audience.
- Hometown
- Chicago, IL.
- Education
- BA in Journalism from George Washington University.
- Professional work experience
- I've been a digital marketer and content creator for 15+ years.
- Languages
- English.
In Samantha's own words...
What I like about working for Lottery USA:
What I enjoy about working at Lottery USA is the opportunity to learn about this industry. It's rewarding to see the positive impact the lottery has on people's lives. Seeing winners' stories and the transformative changes they experience is genuinely heartwarming.
What most excites and intrigues you about the lottery?
I'm drawn to the dynamic nature of the lottery industry within the U.S, it's a reflection of the economic landscape. I like analyzing how economic shifts, from consumer spending trends to state revenue strategies, impact the lottery.
Best run US state lottery?
I'd have to say Massachusetts. I wrote a piece about how the state is the lottery capital of the U.S. People there spend over a thousand dollars a year on tickets! That's wild! They've clearly figured out something pretty special up in New England.
What is your most memorable lottery moment?
Without a doubt, any time a jackpot hits that billion-dollar mark. It's just pure excitement. The anticipation is incredible. And then, the curiosity kicks in – who won? What are they going to do? If they're not anonymous, watching the aftermath of such a life-changing event is fascinating.
What would you do if you won the Powerball jackpot?
If I hit the Powerball, my sensible side would kick in, and I'd save most of it. But then, the fun would start! College funds for the kids, and I'd probably go a little overboard with adopting dogs. I'd love to support my favorite causes, too. And, you know, a celebratory vacation is non-negotiable.
Can you share an interesting fact about yourself?
This one's easy. I was accidentally born at home in Atlanta, Georgia.
Page 3 - Samantha's articles
212 articles-
Massachusetts, the unexpected lottery capital of America
Massachusetts lottery players spend over $1,000 per person annually, making it America's undisputed lottery capital.
Samantha Herscher
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Click, play, win. Kansas makes lottery history with speedy digital launch
Powerball and Mega Millions go digital as Kansas launches the fastest iLottery rollout in US history.
Samantha Herscher
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Fixed prizes replace pari-mutuel format for Louisiana Lotto
Win $1,000 for match-5 and $50 for match-4 in Lotto's streamlined prize structure this May.
Samantha Herscher
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After 101 draws, an Austinite wins a historic Lotto Texas jackpot
It's the $83 million-dollar question. Who shopped at Winners Corner on Monday?
Samantha Herscher
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Inside New York Lottery's billion-dollar education funding machine
Since 2017, Gweneth Dean has built a resilient NY Lottery in a crowded landscape.
Samantha Herscher
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The $50 billion gamble. Inside America's tech-driven lottery boom
While luck can't be predicted, America's $50B lottery industry is betting that artificial intelligence can.
Samantha Herscher
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Texas-sized dreams: Lotto jackpot climbs to historic $83.25 million
What started as a $5 million prize in June has grown to become one of Texas' largest-ever lottery jackpots.
Samantha Herscher
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Double or nothing: $1 leads to Mississippi's biggest lottery payday
Mississippi's lottery history was rewritten Monday when a Petal player claimed a $10M Double Play jackpot.
Samantha Herscher
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Forget chocolates; Illinois couples bet on love for Valentine's Day
A new survey reveals what Illinois romantics really want this Valentine's Day, and it's not what you'd expect.
Samantha Herscher
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Betting on history: Lotto Texas nears record-breaking payout
The Lotto Texas jackpot hits $78.25 million, marking the 5th largest prize in game history.
Samantha Herscher
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One click, $5 Million: The online play that changed everything
A Yell County resident stepped forward Monday to claim Arkansas' record-breaking $5.123 million lottery jackpot.
Samantha Herscher
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Everything's bigger: Texas Lotto jackpot is North America's largest prize
Texas Lottery fever hits new heights as Wednesday's $71 million jackpot becomes the 8th largest in history.
Samantha Herscher
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Cash only no more: Tennessee Lottery's quiet digital revolution
Facing slumping sales, the Tennessee Lottery found a creative interpretation of state law to go digital.
Samantha Herscher
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Random lottery ticket creates PA's first Cash4Life millionaires
She went for donuts, came home with a lottery ticket, and made Pennsylvania history.
Samantha Herscher
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Pop goes the jackpot: Oregon's newest lottery game simplifies winning
Oregonians can now play for lottery wins every hour with Cash Pop, where a single lucky number could pay up to $2,500.
Samantha Herscher
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White elephant mix-up leads to half-million-dollar Christmas surprise
Detroit Lions bring double luck. A $500K lottery win and playoff spot coincide in a Christmas miracle.
Samantha Herscher
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'We felt like imposters': A rare glimpse inside a lottery winner's family
Many lottery stories end in disaster. This winner's son reveals why his family beat the odds.
Samantha Herscher
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Texas steps up lottery age enforcement with new tech
Texas lottery machines at 19,000+ retail locations will now require ID scans before dispensing tickets.
Samantha Herscher
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Montana confirms changes to the Mega Ball field
Learn why lottery players will soon face better jackpot odds and bigger prizes at five times the current ticket cost.
Samantha Herscher