Samantha Herscher
News writer, Interviewer
samantha.herscher@lotteryusa.com
Samantha is a skilled writer with a passion for storytelling.
Inspired by an 8th-grade victory in a scary story contest, Samantha has been writing ever since. Whether it’s informative articles, engaging blog posts, persuasive website copy, or captivating social media content, Samantha has the talent to bring ideas to life. With experience writing for a variety of industries, including professional services, pet news, and e-commerce, Samantha adapts her style to suit any audience.
- Hometown
- Chicago, IL.
- Education
- BA in Journalism from George Washington University.
- Professional work experience
- I've been a digital marketer and content creator for 15+ years.
- Languages
- English.
In Samantha's own words...
What I like about working for Lottery USA:
What I enjoy about working at Lottery USA is the opportunity to learn about this industry. It's rewarding to see the positive impact the lottery has on people's lives. Seeing winners' stories and the transformative changes they experience is genuinely heartwarming.
What most excites and intrigues you about the lottery?
I'm drawn to the dynamic nature of the lottery industry within the U.S, it's a reflection of the economic landscape. I like analyzing how economic shifts, from consumer spending trends to state revenue strategies, impact the lottery.
Best run US state lottery?
I'd have to say Massachusetts. I wrote a piece about how the state is the lottery capital of the U.S. People there spend over a thousand dollars a year on tickets! That's wild! They've clearly figured out something pretty special up in New England.
What is your most memorable lottery moment?
Without a doubt, any time a jackpot hits that billion-dollar mark. It's just pure excitement. The anticipation is incredible. And then, the curiosity kicks in – who won? What are they going to do? If they're not anonymous, watching the aftermath of such a life-changing event is fascinating.
What would you do if you won the Powerball jackpot?
If I hit the Powerball, my sensible side would kick in, and I'd save most of it. But then, the fun would start! College funds for the kids, and I'd probably go a little overboard with adopting dogs. I'd love to support my favorite causes, too. And, you know, a celebratory vacation is non-negotiable.
Can you share an interesting fact about yourself?
This one's easy. I was accidentally born at home in Atlanta, Georgia.
Samantha's latest articles
328 articles-
Wyoming prepares to ditch its cash-only lottery ruleThe Cowboy State will join 44 other states in accepting debit cards for tickets.
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DC Lottery reveals weeks-long drawing flawRepeated digits were impossible to draw for weeks.
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Minnesota lottery players set for sweeping technology transformationMinnesota Lottery ditches its legacy system in a cloud-powered push for growth.
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The VI Lottery is turning Carnival into a million-dollar partyHow a $2 ticket could land you a Chevy, a Puerto Rico getaway, or $500,000.
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Small states, big jackpots: The lottery underdogs beating the oddsWhat Iowa, Virginia, and Rhode Island know about winning the lottery that New York doesn't.
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A Nashville man's lottery shortcut may cost him far more than he wonStolen tickets, a bicycle, and a phone call led the man's lottery scheme to come undone.
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Missouri's untaxed slot machine problem lands in the SenateThe Show Me State's convenience store slot machine boom has lawmakers divided on what to do next.
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Exclusive interviewIllinois Lottery bets big on growth, games, and communityIn an exclusive interview, Illinois Lottery Director Harold Mays reveals his 2026 plans and what's next for players.
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Behind the Kansas Lottery's website shake-up, new games are waitingKansas Lottery has a new home online (actually, two of them!), and online offerings are along for the ride.
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Exclusive interviewCaring communities: The new front line against problem gamblingIn this exclusive interview, NCPG Executive Director Heather Maurer shares the push for a national safety net.
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Illinois' 'Lucky Lady' claims historic Mega Millions jackpotThe Illinois Lottery's online platform mints another Mega Millions millionaire.
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Montana Millionaire turns 20, and this year's game is the biggest yetThe state is adding 100,000 more tickets for 2026.
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Debt, data, and digital play: Inside Colorado's Lottery power struggleLawmakers say the lottery overstepped. The governor may hand them a veto anyway.
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The luckiest nothing: Pick 3 players strike gold with 0-0-0Thousands of North Carolina Lottery players hit big on Monday night's Pick 3 drawing.
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An Ohio man's scratch-off scheme earns him five to ten yearsOne man's lottery scheme spanned multiple states.
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Illinois Lottery breaks records as Powerball delivers twiceThe Land of Lincoln raked in $2 billion in lottery sales. Two monster jackpots made it possible.
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New to the app, Arkansas player wins $250M Powerball jackpotSecond Arkansas Powerball jackpot win in two months shatters Jackpocket app records.
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Michigan's boldest lottery ticket yet has arrivedThere's a $50 ticket that could make you an $8 millionaire overnight.
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Exclusive interviewFrom Powerball to pigskin: Nebraska Lottery's boldest year yetIn an exclusive interview, Nebraska Director of Lottery and Charitable Gaming Brian Rockey looks ahead: new games and the industry's future.
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The lottery "loophole" Idaho wants to closeIdaho leads a growing national fight against bulk-buying lottery syndicates.
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End of an era: The stories Cash4Life and Lucky for Life left behindThe wins, the moments, and the legacy of two lottery legends.
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DC Lottery bets big on Go-Go's next 50 yearsState lotteries are becoming unlikely champions of local culture.
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Connecticut Lottery offices shut down after an alarming deliveryAll clear! This is what authorities found inside a suspicious letter today.
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Exclusive interviewRising tides lift all boats: Why digital lottery boosts retail salesIn an exclusive interview, Lotto.com CEO Tom Metzger shares the lottery industry's best-kept secret.
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Are you sitting on a million-dollar Powerball ticket?Millions in Powerball prizes are still unclaimed from the billion-dollar jackpot runs.
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Exclusive interviewRocky Mountain reinvention: Colorado Lottery embarks on transformationColorado Lottery Director Tom Seaver reveals the details on new games, retailers, and a digital future.
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Will Alabama residents finally get their say on lottery and casinos?State senator bets on voters to break 25-year lottery deadlock.
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Exclusive interviewHow Louisiana runs one of America's leanest lottery operationsIn this exclusive interview with Lottery USA, Rose Hudson shares the formula for maximum education dollars.
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Exclusive interviewVermont Lottery's next chapter promises major changesExclusive interview: Lottery Director Tammy Pidgeon discusses balancing digital innovation with analog appeal.
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Anonymous Arkansas winner steps forward for historic $1.8 B jackpotSmall-town gas station sells second-biggest lottery ticket ever.
Samantha Herscher