
Samantha Herscher
News writer
samantha.herscher@lotteryusa.com
Samantha is a skilled writer with a passion for storytelling.
Inspired by an 8th-grade victory in a scary story contest, Samantha has been writing ever since. Whether it’s informative articles, engaging blog posts, persuasive website copy, or captivating social media content, Samantha has the talent to bring ideas to life. With experience writing for a variety of industries, including professional services, pet news, and e-commerce, Samantha adapts her style to suit any audience.
- Hometown
- Chicago, IL.
- Education
- BA in Journalism from George Washington University.
- Professional work experience
- I've been a digital marketer and content creator for 15+ years.
- Languages
- English.
In Samantha's own words...
What I like about working for Lottery USA:
What I enjoy about working at Lottery USA is the opportunity to learn about this industry. It's rewarding to see the positive impact the lottery has on people's lives. Seeing winners' stories and the transformative changes they experience is genuinely heartwarming.
What most excites and intrigues you about the lottery?
I'm drawn to the dynamic nature of the lottery industry within the U.S, it's a reflection of the economic landscape. I like analyzing how economic shifts, from consumer spending trends to state revenue strategies, impact the lottery.
Best run US state lottery?
I'd have to say Massachusetts. I wrote a piece about how the state is the lottery capital of the U.S. People there spend over a thousand dollars a year on tickets! That's wild! They've clearly figured out something pretty special up in New England.
What is your most memorable lottery moment?
Without a doubt, any time a jackpot hits that billion-dollar mark. It's just pure excitement. The anticipation is incredible. And then, the curiosity kicks in – who won? What are they going to do? If they're not anonymous, watching the aftermath of such a life-changing event is fascinating.
What would you do if you won the Powerball jackpot?
If I hit the Powerball, my sensible side would kick in, and I'd save most of it. But then, the fun would start! College funds for the kids, and I'd probably go a little overboard with adopting dogs. I'd love to support my favorite causes, too. And, you know, a celebratory vacation is non-negotiable.
Can you share an interesting fact about yourself?
This one's easy. I was accidentally born at home in Atlanta, Georgia.
Samantha's latest articles
248 articles-
States step up responsible gaming efforts as September campaign starts
States launch targeted messages to protect at-risk gamblers during Responsible Gaming Education Month.
Samantha Herscher
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Powerball jackpot soars to $1B for Labor Day
Powerball's 39-drawing streak climbs toward a stunning jackpot.
Samantha Herscher
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Gaming officials target lottery bulk buyers in New York's rule change
State regulators aim to block bulk-buying lottery operations in New York.
Samantha Herscher
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Breaking records: $850M jackpot continues Powerball streak
Latest Georgia winner joins 40+ new Millionaires in epic jackpot run.
Samantha Herscher
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Rolling all summer: $750M Powerball jackpot now among game's biggest
This historic summer rollover created the 10th-largest Powerball prize ever.
Samantha Herscher
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11th largest jackpot in Powerball history goes live Saturday
The largest Powerball jackpot in over a year builds anticipation for Saturday.
Samantha Herscher
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What Montana's Lottery contract means for players and the state
Montana Lottery awards Intralot a major contract. Will it be a winning partnership?
Samantha Herscher
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Powerball drought continues: Tonight could be the year's biggest win
Some states are still hunting for their first Powerball jackpot win.
Samantha Herscher
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Powerball's $605 million jackpot offers hope to cash-strapped states
Will this Powerball jackpot end the lottery revenue drought?
Samantha Herscher
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South Dakota finally lands another multi-state jackpot winner
Vermillion ticket holder becomes state's first major lottery winner since 2018 with a $4M Lotto America prize.
Samantha Herscher
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Lottery USA alert: Scammers target victims with fake $1.5M prizes
Scammers are impersonating Lottery USA or state lottery staff to try to steal money and personal data. Learn more.
Samantha Herscher
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Scientific Games gets second shot at Maryland Lottery contract
Lottery agency reverses major contract decision after finding legal gaps.
Samantha Herscher
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Iowa Lottery exceeds projections while losing $55 million in sales
Iowa Lottery celebrated budget success while sales dropped 11% from last year's record.
Samantha Herscher
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Lottery license lost: Milford store caught operating illegal games
Police seized cannabis, weapons, and shut down illegal games at a Connecticut lottery retailer.
Samantha Herscher
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Keno breaks records while Powerball and Mega Millions stumble
Massachusetts discovers its lottery lifeline wasn't the big jackpots after all.
Samantha Herscher
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New Zealand blocks international syndicates from mega-jackpot raids
Kiwi lottery officials outsmart multi-million dollar overseas gambling rings.
Samantha Herscher
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Pennsylvania player turns $2 into $450,000 jackpot
A Cash 5 with Quick Cash winner in Bucks County has $450,000 waiting.
Samantha Herscher
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Mass players left waiting as Mass Cash expansion stalls
Mass Cash was set to double daily drawings starting Sunday, offering twice the $100K chances.
Samantha Herscher
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Local games thrive as Mega Millions and Powerball sales fall
Despite $3.3B in sales, the New Jersey Lottery faces a player revolt against impossible jackpots. Is this the future?
Samantha Herscher