Samantha Herscher
News writer, Interviewer
samantha.herscher@lotteryusa.com
Samantha is a skilled writer with a passion for storytelling.
Inspired by an 8th-grade victory in a scary story contest, Samantha has been writing ever since. Whether it’s informative articles, engaging blog posts, persuasive website copy, or captivating social media content, Samantha has the talent to bring ideas to life. With experience writing for a variety of industries, including professional services, pet news, and e-commerce, Samantha adapts her style to suit any audience.
- Hometown
- Chicago, IL.
- Education
- BA in Journalism from George Washington University.
- Professional work experience
- I've been a digital marketer and content creator for 15+ years.
- Languages
- English.
In Samantha's own words...
What I like about working for Lottery USA:
What I enjoy about working at Lottery USA is the opportunity to learn about this industry. It's rewarding to see the positive impact the lottery has on people's lives. Seeing winners' stories and the transformative changes they experience is genuinely heartwarming.
What most excites and intrigues you about the lottery?
I'm drawn to the dynamic nature of the lottery industry within the U.S, it's a reflection of the economic landscape. I like analyzing how economic shifts, from consumer spending trends to state revenue strategies, impact the lottery.
Best run US state lottery?
I'd have to say Massachusetts. I wrote a piece about how the state is the lottery capital of the U.S. People there spend over a thousand dollars a year on tickets! That's wild! They've clearly figured out something pretty special up in New England.
What is your most memorable lottery moment?
Without a doubt, any time a jackpot hits that billion-dollar mark. It's just pure excitement. The anticipation is incredible. And then, the curiosity kicks in – who won? What are they going to do? If they're not anonymous, watching the aftermath of such a life-changing event is fascinating.
What would you do if you won the Powerball jackpot?
If I hit the Powerball, my sensible side would kick in, and I'd save most of it. But then, the fun would start! College funds for the kids, and I'd probably go a little overboard with adopting dogs. I'd love to support my favorite causes, too. And, you know, a celebratory vacation is non-negotiable.
Can you share an interesting fact about yourself?
This one's easy. I was accidentally born at home in Atlanta, Georgia.
Samantha's latest articles
345 articles-
Indiana Lottery's Space Invaders glitch leaves players out $100KThe ticket said $100,000. The Lottery said otherwise.
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The first Millionaire for Life winner wants to stay anonymousThe first Millionaire for Life top prize has been claimed in Ohio, but good luck finding out who it is.
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How close is Wild Money to breaking its own record?A $700,000 jackpot is within reach, and so is a record that has stood since 2022.
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Rhode Island's Wild Money is closing in on the all-time recordThe jackpot reached $548,000 and is still climbing.
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The luckiest people in America might not be lucky at allHow do you win the lottery 358 times? Ask the guy behind the counter.
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$18.85M and counting: Megabucks jackpot reaches new territoryThe jackpot hasn't been this big since Reagan was president.
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North Carolina Lottery marks America's 250th with a raffleThe first new raffle in tears offers 1-in-11 winning odds.
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Massachusetts Lottery unveils Mass 3 and Mass 4Inside the new draw games coming to iLottery this summer.
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The numbers 1-9-6-1 triggered a $211,500 Wisconsin Lottery payoutWhy did so many Wisconsinites pick the same four numbers?
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How to make Lottery USA a Google Preferred SourceThis new feature could change how you get your news.
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Lightning strikes twice for two Ohio Lottery playersRead the stories behind their wild wins.
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Smarter machines, bigger scholarships: New Mexico's lottery overhaulNew machines, new terminals. Here's what New Mexico lottery players can expect.
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How Maryland's Lottery battle ended up in courtMaryland's lottery contract dispute heads to court as rivals clash over a $260 million bid gap.
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Exclusive interviewHow Massachusetts is reinventing the lottery for a new generationWe sat down with Executive Director Mark William Bracken to discuss iLottery, new games, and a summer launch.
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Massachusetts Megabucks jackpot hits a level unseen since 1986The jackpot has reached $16.5M, a height not seen in nearly 40 years.
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Washington's Hit 5 jackpot hits a record highLottery players have a shot at a $1.6 million prize for just $1.
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It's not just Powerball: The NBA has been running a lottery since 1985From coin flips to ping-pong balls. Basketball's biggest gamble is changing.
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Wyoming prepares to ditch its cash-only lottery ruleThe Cowboy State will join 44 other states in accepting debit cards for tickets.
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DC Lottery reveals weeks-long drawing flawRepeated digits were impossible to draw for weeks.
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Minnesota lottery players set for sweeping technology transformationMinnesota Lottery ditches its legacy system in a cloud-powered push for growth.
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The VI Lottery is turning Carnival into a million-dollar partyHow a $2 ticket could land you a Chevy, a Puerto Rico getaway, or $500,000.
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Small states, big jackpots: The lottery underdogs beating the oddsWhat Iowa, Virginia, and Rhode Island know about winning the lottery that New York doesn't.
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A Nashville man's lottery shortcut may cost him far more than he wonStolen tickets, a bicycle, and a phone call led the man's lottery scheme to come undone.
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Missouri's untaxed slot machine problem lands in the SenateThe Show Me State's convenience store slot machine boom has lawmakers divided on what to do next.
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Exclusive interviewIllinois Lottery bets big on growth, games, and communityIn an exclusive interview, Illinois Lottery Director Harold Mays reveals his 2026 plans and what's next for players.
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Behind the Kansas Lottery's website shake-up, new games are waitingKansas Lottery has a new home online (actually, two of them!), and online offerings are along for the ride.
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Exclusive interviewCaring communities: The new front line against problem gamblingIn this exclusive interview, NCPG Executive Director Heather Maurer shares the push for a national safety net.
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Illinois' 'Lucky Lady' claims historic Mega Millions jackpotThe Illinois Lottery's online platform mints another Mega Millions millionaire.
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Montana Millionaire turns 20, and this year's game is the biggest yetThe state is adding 100,000 more tickets for 2026.
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Debt, data, and digital play: Inside Colorado's Lottery power struggleLawmakers say the lottery overstepped. The governor may hand them a veto anyway.
Samantha Herscher