Samantha Herscher
News writer, Interviewer
samantha.herscher@lotteryusa.com
Samantha is a skilled writer with a passion for storytelling.
Inspired by an 8th-grade victory in a scary story contest, Samantha has been writing ever since. Whether it’s informative articles, engaging blog posts, persuasive website copy, or captivating social media content, Samantha has the talent to bring ideas to life. With experience writing for a variety of industries, including professional services, pet news, and e-commerce, Samantha adapts her style to suit any audience.
- Hometown
- Chicago, IL.
- Education
- BA in Journalism from George Washington University.
- Professional work experience
- I've been a digital marketer and content creator for 15+ years.
- Languages
- English.
In Samantha's own words...
What I like about working for Lottery USA:
What I enjoy about working at Lottery USA is the opportunity to learn about this industry. It's rewarding to see the positive impact the lottery has on people's lives. Seeing winners' stories and the transformative changes they experience is genuinely heartwarming.
What most excites and intrigues you about the lottery?
I'm drawn to the dynamic nature of the lottery industry within the U.S, it's a reflection of the economic landscape. I like analyzing how economic shifts, from consumer spending trends to state revenue strategies, impact the lottery.
Best run US state lottery?
I'd have to say Massachusetts. I wrote a piece about how the state is the lottery capital of the U.S. People there spend over a thousand dollars a year on tickets! That's wild! They've clearly figured out something pretty special up in New England.
What is your most memorable lottery moment?
Without a doubt, any time a jackpot hits that billion-dollar mark. It's just pure excitement. The anticipation is incredible. And then, the curiosity kicks in – who won? What are they going to do? If they're not anonymous, watching the aftermath of such a life-changing event is fascinating.
What would you do if you won the Powerball jackpot?
If I hit the Powerball, my sensible side would kick in, and I'd save most of it. But then, the fun would start! College funds for the kids, and I'd probably go a little overboard with adopting dogs. I'd love to support my favorite causes, too. And, you know, a celebratory vacation is non-negotiable.
Can you share an interesting fact about yourself?
This one's easy. I was accidentally born at home in Atlanta, Georgia.
Samantha's latest articles
313 articles-
Illinois Lottery breaks records as Powerball delivers twiceThe Land of Lincoln raked in $2 billion in lottery sales. Two monster jackpots made it possible.
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New to the app, Arkansas player wins $250M Powerball jackpotSecond Arkansas Powerball jackpot win in two months shatters Jackpocket app records.
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Michigan's boldest lottery ticket yet has arrivedThere's a $50 ticket that could make you an $8 millionaire overnight.
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Exclusive interviewFrom Powerball to pigskin: Nebraska Lottery's boldest year yetIn an exclusive interview, Nebraska Director of Lottery and Charitable Gaming Brian Rockey looks ahead: new games and the industry's future.
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The lottery "loophole" Idaho wants to closeIdaho leads a growing national fight against bulk-buying lottery syndicates.
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End of an era: The stories Cash4Life and Lucky for Life left behindThe wins, the moments, and the legacy of two lottery legends.
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DC Lottery bets big on Go-Go's next 50 yearsState lotteries are becoming unlikely champions of local culture.
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Connecticut Lottery offices shut down after an alarming deliveryAll clear! This is what authorities found inside a suspicious letter today.
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Exclusive interviewRising tides lift all boats: Why digital lottery boosts retail salesIn an exclusive interview, Lotto.com CEO Tom Metzger shares the lottery industry's best-kept secret.
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Are you sitting on a million-dollar Powerball ticket?Millions in Powerball prizes are still unclaimed from the billion-dollar jackpot runs.
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Exclusive interviewRocky Mountain reinvention: Colorado Lottery embarks on transformationColorado Lottery Director Tom Seaver reveals the details on new games, retailers, and a digital future.
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Will Alabama residents finally get their say on lottery and casinos?State senator bets on voters to break 25-year lottery deadlock.
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Exclusive interviewHow Louisiana runs one of America's leanest lottery operationsIn this exclusive interview with Lottery USA, Rose Hudson shares the formula for maximum education dollars.
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Exclusive interviewVermont Lottery's next chapter promises major changesExclusive interview: Lottery Director Tammy Pidgeon discusses balancing digital innovation with analog appeal.
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Anonymous Arkansas winner steps forward for historic $1.8 B jackpotSmall-town gas station sells second-biggest lottery ticket ever.
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31 states retire legacy lottery games for new daily millionaire drawHere's what happens to Cash4Life and Lucky for Life tickets after February 21.
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Lotto 47's largest jackpot winner steps forward to claim record prizeHe thought he won $5, but his wicket was worth $32.9 million.
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"It's you": Store clerk predicts Maryland Holiday Raffle winLate mother's birthday brings daughter $1 million holiday raffle prize.
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Georgia's biggest winner ever: Anonymous jackpot claimant nabs $983MThe winner played regularly to support HOPE and plans to give back to the community.
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Nebraska officials clash over lottery fund transferState agency seeks $8M from lottery proceeds, sparking debate over use of trust funds.
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Lottery winners face major tax shift under 2026 legislationWhat every lottery winner needs to know before claiming their prize in 2026.
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Delayed again: Massachusetts online casino threatens lottery revenueWhy Massachusetts keeps saying no to online casinos.
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Five predictions for the lottery in 2026Why 2026 could be the most consequential year in modern lottery history.
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Exclusive interviewWhat the Iowa Lottery learned in 40 years could shape the industryThe 40-year evolution shows how player expectations have transformed.
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Will America get a Powerball Christmas?Only one draw stands between the players and a Christmas jackpot they will never forget.
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Powerball's most elusive jackpot climbs to $1.1B tonightThe last jackpot winner split $1.787 billion back in September—and no one has won since.
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Beyond the jackpot: Inside Indiana’s lottery sales surgeHow data analytics transformed scratch-off sales.
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No winner yet: Powerball jackpot climbs to $875 millionMonday's Powerball prize is the seventh-largest jackpot in lottery history.
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$775M Powerball jackpot makes it second-biggest prize of 2025Three players came close, but Powerball's massive jackpot keeps growing.
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Brazen burglary: Video shows suspects nabbing lottery machineHelp identify the suspects who stole $7,000 in lottery tickets.
Samantha Herscher