Samantha Herscher
News writer, Interviewer
samantha.herscher@lotteryusa.com
Samantha is a skilled writer with a passion for storytelling.
Inspired by an 8th-grade victory in a scary story contest, Samantha has been writing ever since. Whether it’s informative articles, engaging blog posts, persuasive website copy, or captivating social media content, Samantha has the talent to bring ideas to life. With experience writing for a variety of industries, including professional services, pet news, and e-commerce, Samantha adapts her style to suit any audience.
- Hometown
- Chicago, IL.
- Education
- BA in Journalism from George Washington University.
- Professional work experience
- I've been a digital marketer and content creator for 15+ years.
- Languages
- English.
In Samantha's own words...
What I like about working for Lottery USA:
What I enjoy about working at Lottery USA is the opportunity to learn about this industry. It's rewarding to see the positive impact the lottery has on people's lives. Seeing winners' stories and the transformative changes they experience is genuinely heartwarming.
What most excites and intrigues you about the lottery?
I'm drawn to the dynamic nature of the lottery industry within the U.S, it's a reflection of the economic landscape. I like analyzing how economic shifts, from consumer spending trends to state revenue strategies, impact the lottery.
Best run US state lottery?
I'd have to say Massachusetts. I wrote a piece about how the state is the lottery capital of the U.S. People there spend over a thousand dollars a year on tickets! That's wild! They've clearly figured out something pretty special up in New England.
What is your most memorable lottery moment?
Without a doubt, any time a jackpot hits that billion-dollar mark. It's just pure excitement. The anticipation is incredible. And then, the curiosity kicks in – who won? What are they going to do? If they're not anonymous, watching the aftermath of such a life-changing event is fascinating.
What would you do if you won the Powerball jackpot?
If I hit the Powerball, my sensible side would kick in, and I'd save most of it. But then, the fun would start! College funds for the kids, and I'd probably go a little overboard with adopting dogs. I'd love to support my favorite causes, too. And, you know, a celebratory vacation is non-negotiable.
Can you share an interesting fact about yourself?
This one's easy. I was accidentally born at home in Atlanta, Georgia.
Samantha's latest articles
285 articles-
$775M Powerball jackpot makes it second-biggest prize of 2025Three players came close, but Powerball's massive jackpot keeps growing.
Samantha Herscher
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Brazen burglary: Video shows suspects nabbing lottery machineHelp identify the suspects who stole $7,000 in lottery tickets.
Samantha Herscher
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Million-dollar wins pile up as lotteries double down on instant gamesHow scratch-offs became the lottery's most reliable moneymaker.
Samantha Herscher
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Exclusive interview with Scientific Games on the science of scratchWhat makes the perfect scratch? How do tickets pop at retail? Scientific Games reveals the secrets behind the games.
Samantha Herscher
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CASH POP arrives: Pennsylvania Lottery launches daily-drawing gameNew game offers guaranteed wins for players willing to bet on all numbers.
Samantha Herscher
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What we know about Georgia's $980M Mega Millions winnerSomeone in Newnan just won the eighth-largest Mega Millions jackpot ever.
Samantha Herscher
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$1.5 billion jackpot weekend arrives as Mega Millions hits $980MOnly seven jackpots have topped $1 billion in Mega Millions history. Tonight could give us the eighth.
Samantha Herscher
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When the jackpots disappeared: Inside state lotteries' redirectionHow state lotteries survived the year without mega jackpots.
Samantha Herscher
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$900M Mega Millions jackpot inches closer to historic $1B mark38 drawings and counting. Will someone claim the jackpot on Tuesday?
Samantha Herscher
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Pennsylvania Lottery sweetens raffle with $50k weekly drawingsLearn why this year's Millionaire Raffle offers more ways to win than ever before.
Samantha Herscher
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Slower jackpots, bigger payouts: Inside Mega Millions' new formulaJoshua Johnston, Lead Director of the Mega Millions Consortium, tells Lottery USA how they bet big on players.
Samantha Herscher
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Millionaire for Life? The rumored new game might arrive in 2026This proposed $5 lottery ticket could pay you $1 million every year for life.
Samantha Herscher
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Secretary John F. Davis reveals Florida Lottery's winning formulaHow the Florida Lottery generated $9 billion while operating at just 1% overhead.
Samantha Herscher
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Red Oak duo charged in brazen lottery ticket theft schemeThe pair faces felony charges after 500 tickets were stolen.
Samantha Herscher
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The Wisconsin holiday raffle that keeps disappearing: Here's whyHolly Jolly Raffle tickets go on sale today with a $125,000 prize. Will this year's batch last until December?
Samantha Herscher
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Mystery solved: Syracuse lottery winner claims $17M prizeThe Onondaga County lottery winner waited 90 days to claim his millions.
Samantha Herscher
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Minnesota Millionaire Raffle returns: 20K prizes, tickets selling fastTwo millionaires will be crowned on New Year's Day 2026.
Samantha Herscher
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Mega Millions jackpot nears top 10 all-time status at $625 millionTonight's drawing could push Mega Millions into the record books.
Samantha Herscher
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She asked ChatGPT for Powerball numbers and won $100,000Is AI the future of gambling?
Samantha Herscher