Samantha Herscher
News writer, Interviewer
samantha.herscher@lotteryusa.com
Samantha is a skilled writer with a passion for storytelling.
Inspired by an 8th-grade victory in a scary story contest, Samantha has been writing ever since. Whether it’s informative articles, engaging blog posts, persuasive website copy, or captivating social media content, Samantha has the talent to bring ideas to life. With experience writing for a variety of industries, including professional services, pet news, and e-commerce, Samantha adapts her style to suit any audience.
- Hometown
- Chicago, IL.
- Education
- BA in Journalism from George Washington University.
- Professional work experience
- I've been a digital marketer and content creator for 15+ years.
- Languages
- English.
In Samantha's own words...
What I like about working for Lottery USA:
What I enjoy about working at Lottery USA is the opportunity to learn about this industry. It's rewarding to see the positive impact the lottery has on people's lives. Seeing winners' stories and the transformative changes they experience is genuinely heartwarming.
What most excites and intrigues you about the lottery?
I'm drawn to the dynamic nature of the lottery industry within the U.S, it's a reflection of the economic landscape. I like analyzing how economic shifts, from consumer spending trends to state revenue strategies, impact the lottery.
Best run US state lottery?
I'd have to say Massachusetts. I wrote a piece about how the state is the lottery capital of the U.S. People there spend over a thousand dollars a year on tickets! That's wild! They've clearly figured out something pretty special up in New England.
What is your most memorable lottery moment?
Without a doubt, any time a jackpot hits that billion-dollar mark. It's just pure excitement. The anticipation is incredible. And then, the curiosity kicks in – who won? What are they going to do? If they're not anonymous, watching the aftermath of such a life-changing event is fascinating.
What would you do if you won the Powerball jackpot?
If I hit the Powerball, my sensible side would kick in, and I'd save most of it. But then, the fun would start! College funds for the kids, and I'd probably go a little overboard with adopting dogs. I'd love to support my favorite causes, too. And, you know, a celebratory vacation is non-negotiable.
Can you share an interesting fact about yourself?
This one's easy. I was accidentally born at home in Atlanta, Georgia.
Samantha's latest articles
379 articles-
FeaturedExclusive interviewNew Jersey Lottery chief sets sights on decade of billion-dollar streaksExclusive interview: New Jersey Lottery Executive Director James A. Carey shares how the state keeps players invested.
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He cut the Lottery line — then things got dangerousA Chesapeake Beach man faces felony charges after a gun was pulled at a Fastop.
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September brings a national push for smarter lottery playResponsible Gaming Education Month puts player safeguards in the spotlight.
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Lottery players in 13 states can win a trip to "The Price Is Right"Your next lottery ticket might come with a trip to Hollywood.
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$2.352M and counting: Arkansas LOTTO nears its all-time highIt's been 10 months since anyone won LOTTO. Tonight could change that.
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Exclusive interviewThe new face of Allwyn wants to make the lottery feel like a lifestyleIn this exclusive interview, CEO Khalid Reede Jones explains how retail and digital lottery sales can grow together.
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I'm not a lucky person, but these winners made me wonderFrom a jammed lottery machine to a mother's back-to-school surprise, this week's winners show a lucky streak.
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Lottery participation just hit a record low. But the future is not set.A new poll from Gallup reveals the lottery isn't as popular as it used to be.
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A $1 Lotto 47 ticket just turned into $6.79 millionThe mystery millionaire is celebrating somewhere near Traverse City.
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Mark your calendar: Powerball X's & O's kicks off September 8This lottery game wants your favorite NFL teams…not your lucky numbers.
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Powerball jackpot surges toward Saturday's $856M drawAfter 42 drawings, this jackpot became the 8th largest in history.
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Saved from the dump: A miracle turned trash into a €1M lottery winFamily realizes fatal €1M mistake just hours before trash compaction.
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Powerball's $786 million jackpot is now one of the ten largest everThe 41st drawing in this spree has reached historic heights.
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Sunshine State strikes again: $800M Mega Millions jackpot claimedAlmost exactly three years after its record win, Florida strikes gold again.
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Massachusetts Lottery's online leap brings new games and safeguardsWhat players need to know before betting online.
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$1.3 billion up for grabs this weekend across the nation's lotteriesThis could be the biggest lottery weekend of the year.
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The record-holders: These state lotteries outdid themselves this yearWhat do Georgia, Tennessee, and North Carolina have in common? Record-breaking lottery years.
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Record jackpot, record risk: New York's Mega Millions scam warningAs the Mega Millions jackpot climbs toward record territory, so do the scams.
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Big weekend for big wins: Six lotteries, six shots at historyThe jackpots are stacking up this weekend.
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Mega Millions jackpot cracks the top 10 largestHow a $672 million jackpot stacks up against the lottery's biggest wins ever.
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She won $1 million and waited a year to say a wordLearn about the Powerball ticket a Michigan woman almost let expire.
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Washington extends its 30-year lottery partnership. Here's what's nextWhat does a seven-year contract with Brightstar Lottery buy players?
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Palmetto Cash 5 just did something it's never done beforeThree jackpots in three days have South Carolina players checking their tickets.
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Powerball goes global: U.K. ticket sales start July 2149 lotteries are about to share one jackpot. Here's how.
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Exclusive interviewMichigan bet big on digital lottery in 2014. Here's what happened nextIn this interview, acting Commissioner Joe Froehlich shares the strategy behind Michigan's iLottery dominance.
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Exclusive interviewMega Millions is rethinking what winning looks likeIn an exclusive interview, Mega Millions Lead Director Harjinder Shergill Chima weighs in on Gen Z and gambling trends.
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Massachusetts' second-biggest jackpot ever just got biggerThe Megabucks record that's stood since 1985 is suddenly in danger.
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Michigan Lottery adds a mystery twist to Daily 3 drawingsOne red ball could mean double the winning chances in July.
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The $1 million secret Virginia lottery winners can now keepBig lottery winners in the Old Dominion can now stay anonymous.
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Oregon Lottery locks in Brightstar through 2031New terminals, new signage, and the impact on players.
Samantha Herscher