News writer, Interviewer
The West Virginia Lottery is shaking things up with the launch of iPlay, its brand-new iLottery platform. This exciting development goes live on Thursday, October 31, bringing the convenience of mobile lottery play to residents across the state.
West Virginia Lottery Director John Myers said:
We are incredibly excited for this new chapter of playing Lottery games in West Virginia. The iLottery program allows players to participate completely from the comfort of their homes and adds a level of convenience for those who like to play. We are happy to also introduce our new loyalty program and are thrilled to be the first state to unveil iLottery, a new loyalty program, and a brand-new website, all concurrently. We are extremely proud of our team as they have worked diligently to prepare for this launch.
What is iPlay?
iPlay is a mobile app that lets you purchase lottery tickets and play e-Instants directly from your smartphone or tablet. This eliminates the need to visit a physical retailer, making lottery participation easier than ever.
What are e-Instants?
Think of e-Instants as the digital equivalent of scratch-off tickets. They offer the same instant gratification but with a twist - interactive or animated features. Plus, you get your results right away; no need to wait and see if that silver coating hides a winning symbol.
Introducing PlayOn
Alongside iPlay, West Virginia is launching PlayOn, its innovative new loyalty program. Participating in PlayOn allows you to earn points for both in-person and online lottery purchases. These points can be used to enter exclusive second-chance drawings and unlock a variety of exciting rewards.
iPlay and PlayOn work together. Anyone who registers for an iPlay account will automatically be enrolled in PlayOn, giving you access to all the benefits. Traditionalists who prefer to buy tickets in-store can still reap the rewards by simply signing up for PlayOn.
A focus on responsible gaming
The iPlay app will come equipped with features to ensure safe and controlled play. These include age verification, self-exclusion options, and tools to set limits on spending.
Myers said:
Not only will iLottery sales help generate revenue for the state that helps education, seniors, tourism, and veterans from all the proceeds, but they will also help improve sales at our brick-and-mortar retailers as they partner with PlayOn. We are eagerly awaiting the fun but want to stress the importance of playing responsibly and in a safe manner.
Leading the charge in lottery innovation
With the launch of iPlay and PlayOn, West Virginia becomes the first state to offer a trifecta of innovations at the same time:
- iLottery platform
- PlayOn loyalty program
- Website redesign
This commitment to progress makes the West Virginia Lottery a leader in the ever-evolving world of lottery gaming. They are also uniquely positioned as the first state to launch iLottery after a successful iGaming program, showcasing their dedication to integrating gaming experiences in a responsible and innovative way.
Ready to play?
The iPlay app will be available for download on Thursday, October 31, 2024. To use the app, you must be 18 years or older, as required by West Virginia law. You can fund your iPlay account using ACH or VISA, with additional payment options coming soon. Please note that funds deposited into your iPlay account cannot be withdrawn directly. They can only be used to purchase lottery tickets, and any winnings can be withdrawn.
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