All news
Exclusive interview

New survey reveals surprising impacts of lottery wins on relationships

Online lottery courier's Valentine's Day poll found that 8% wouldn't tell their significant other if they won the lottery.

A white heart over a pink background with Valentine's decorations.
Brant James

Somewhere in a trendy Thai restaurant or a corner booth at Panda Express, somewhere in America on Friday, somebody is going to allow something akin to this drivel to spill from their lips:

Are you kidding me? When I met you, I won the lottery.

But according to a new survey commissioned by online lottery courier Jackpocket, that cliche machine might just have other ideas if they actually did win.

There was heartening news from Jackpocket's query of 1,000 males and 1,000 females aged 18-to-65 who had played the lottery within the last six months: 43.75% of them indicated that they would share the news of their win with their partner before anyone else. That half wouldn't is perhaps troubling, but then the data got darker.

Findings from the Jackpocket Valentine's Day survey:

  • 8.1% of men would keep their win a secret
  • 7.9% of women would do the same
  • 3.7% of men would “celebrate” their lottery bounty by ending their relationship
  • 2.2% of women would also have a break-up for dessert

Hopefully, that wicked 5.9% of the survey group would at least pick up the check for the Valentine's Day dinner farewell.

Does a lottery windfall lead to relationship failure?

The Jackpocket survey of American lottery players produced similar results as a 2023 study by the Swedish National Bureau of Economic Research, which examined the relationship impact of winning a jackpot of at least a million Krona.

The study found that female winners were twice as likely to divorce in the two years after winning. Researchers theorized that newfound wealth enabled women in marriages already failing to leave because their divorce rate fell significantly over time.

Men, however, were 40% less likely to divorce over the next decade after winning the lottery. For unmarried males, the probability of achieving wedded bliss increased by an estimated 30% in the five years after a lottery bounty. The paper, perhaps cruelly, at least scientifically, suggested that “wealth increases attractiveness as prospective and current partners.”

For them, apparently, winning the lottery is like winning the lottery of romance.

Comments

0
Loading comments

Related articles

Louisiana Lottery CEO, Rose Hudson.
Featured
Exclusive interview
How Louisiana runs one of America's leanest lottery operations

In this exclusive interview with Lottery USA, Rose Hudson shares the formula for maximum education dollars.

Samantha Herscher profile pic

Samantha Herscher

Assemblywoman Carrie Woerner, during an Assembly Racing and Wagering Committee meeting on Friday, November 21, 2025.
As mobile betting soars, New York eyes science behind gambling addiction

One Assembly chair wants SUNY researchers digging into how apps, alerts, and 24/7 access affect players.

Todd Betzold profile pic

Todd Betzold

Recent articles

View All
Louisiana Lottery CEO, Rose Hudson.
Featured
Exclusive interview
How Louisiana runs one of America's leanest lottery operations

In this exclusive interview with Lottery USA, Rose Hudson shares the formula for maximum education dollars.

Samantha Herscher profile pic

Samantha Herscher

Assemblywoman Carrie Woerner, during an Assembly Racing and Wagering Committee meeting on Friday, November 21, 2025.
As mobile betting soars, New York eyes science behind gambling addiction

One Assembly chair wants SUNY researchers digging into how apps, alerts, and 24/7 access affect players.

Todd Betzold profile pic

Todd Betzold

A hand drawing a graph encompassing multiple years that shows a spike in stats for 2025.
How billion-dollar lottery jackpots quietly supercharge state tax revenue

Recent Powerball and Mega Millions wins show how lottery taxes can shift monthly forecasts.

Todd Betzold profile pic

Todd Betzold

The Illinois Lottery and the World Lottery Association logos over a white background.
Illinois receives the highest distinction for responsible gaming

These states offer the highest standards of responsible lottery play.

Halley Bondy profile pic

Halley Bondy