All news

Rising tides: How record jackpot runs lift all state lottery boats

Garden State wins big while missing the biggest Powerball prize of all.

Rising tide diagram
Samantha Herscher

When Powerball hit $1.787 billion last weekend, players in Texas and Missouri split history's second-largest lottery prize. But they weren't the only winners.

State lotteries across America rode the wave of excitement. The pattern is clear: big jackpots create big winners everywhere.

New Jersey rides the Powerball wave

New Jersey's numbers tell the story. From June 1 through September 6, Garden State players bought $119 million worth of Powerball tickets. That translated into serious money for everyone involved.

The state's pension program received $47 million. Teachers, police officers, firefighters, and other state employees benefit directly from those contributions.

Players won big too. New Jersey produced 2,355,797 fixed-prize winners worth nearly $23 million. Five players hit $1 million prizes. Another 64 won at least $50,000 each. Winners came from 18 of the state's 21 counties.

Even retailers cashed in. The state's 6,500 lottery retailers collected nearly $6 million in commissions.

"It was quite a remarkable cycle for the Powerball," said New Jersey Executive Director James Carey. "Our players, retailers and pension system all benefited in huge ways."

Mega Millions joins the party

Mega Millions currently sits at $381 million for Friday's drawing. The game's April relaunch created bigger prizes and more winners.

Since April, Mega Millions has paid out more than $239 million in non-jackpot prizes. Under the old prize structure, those same tickets would have generated just $55.5 million.

The new $5 version includes automatic multipliers. Every ticket gets multiplied by 2X, 3X, 4X, 5X or 10X. Tuesday's drawing alone produced $10.8 million in winnings across all prize levels.

Eighteen players have hit the Match 5 prize worth up to $5 million each. They came from 12 different states, spreading the wealth nationwide.

State lotteries feel the jackpot drought

But what happens when jackpots decrease?

Pennsylvania learned that lesson the hard way. The state still hit its $1 billion target, but traditional sales plummeted. Scratch-offs dropped $191 million. Draw games fell $292 million. Online games declined $144 million.

The culprit? 2024 delivered five billion-dollar jackpots. This year produced just one.

Pennsylvania's draw game sales dropped 19.9 percent to $1.1 billion. That's $292 million in lost revenue directly tied to smaller jackpots.

"Fewer record-breaking Powerball and Mega Millions jackpots" caused most of the decline, lottery officials confirmed.

Smart states prepare for the drought

Other states saw the storm coming.

Iowa exceeded budget projections despite losing $55 million in sales. The state delivered $86 million in proceeds by planning for jackpot downturns.

Massachusetts watched Powerball sales drop $121.1 million and Mega Millions fall $36.4 million. But Keno saved the day with record sales of $1.285 billion.

Pennsylvania is fighting back. The state passed legislation lowering required profit margins. This allows higher-payout games that compete better during slow periods.

Why rising tides matter

The evidence is overwhelming. Record jackpots don't just create individual millionaires. They boost entire state lottery systems.

New Jersey's $47 million pension contribution came directly from Powerball fever. Retailers earned millions in commissions. Players won prizes they might never have bought tickets to chase.

But the reverse is also true. When jackpots shrink, everything suffers. Pennsylvania lost nearly $300 million in draw game sales. Massachusetts saw similar declines.

Smart lottery directors understand this cycle. They budget for droughts. They diversify game portfolios. They prepare for the inevitable cooling periods between jackpot explosions.

The question isn't whether the next billion-dollar jackpot will come. It's whether state lotteries will be ready to ride that rising tide when it arrives.

After all, in the lottery business, rising tides really do lift all boats.

Comments

0
Loading comments

Related articles

A Hoosier Lottery mascot for Mega Millions.
Will a Mega Millions player take home $754 million on Halloween?

Mega Millions players are winning big across the country - but the jackpot keeps growing.

Halley Bondy profile pic

Halley Bondy

Publix, located at 3900 East Bay Drive in Holmes Beach.
Nearly $30 million in weekend jackpots were won in Florida and New Jersey

A $6.25M Florida Lotto win and a $22M Pick-6 jackpot made this weekend one to remember.

Todd Betzold profile pic

Todd Betzold

A billboard displaying a $680 million jackpot for Mega Millions and a $344 million jackpot for Powerball.
Big jackpot weekend ahead: Mega Millions leads the way at $680M

It's a big-money weekend across the country, with Powerball and in-state games close behind.

Todd Betzold profile pic

Todd Betzold

Recent articles

View All
The Texas Lottery logo over a white background.
How is the Texas Lottery performing after the transition to the TDLR?

A new boss, new rules, and still billions raised — the Texas Lottery isn't missing a beat.

Todd Betzold profile pic

Todd Betzold

The Red Oak Police Department.
Red Oak duo charged in brazen lottery ticket theft scheme

The pair faces felony charges after 500 tickets were stolen.

Samantha Herscher profile pic

Samantha Herscher

A Hoosier Lottery mascot for Mega Millions.
Will a Mega Millions player take home $754 million on Halloween?

Mega Millions players are winning big across the country - but the jackpot keeps growing.

Halley Bondy profile pic

Halley Bondy

The New York Lottery and the Million Dollar Raffle logo over a sky blue and purple background.
Erie Canal Raffle pours out 15 $1M prizes across the Empire State

From top-tier prizes to hidden $200 wins, there's cash waiting all over the state with over 5,500 winners.

Todd Betzold profile pic

Todd Betzold