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Massachusetts, one of the biggest lottery states, secured an iLottery deal with Aristocrat Interactive, a gaming platform. The announcement comes after years of trying to put games online through a state-run platform, with legislative approval.
The deal with Aristocrat
After several legislative delays to get online lottery off the ground, Aristocrat Interactive won a competitive bid for the Massachusetts iLottery platform on Tuesday.
In July, the state lottery commission voted to negotiate the contract. Aristocrat, which works with lottery and gaming integrations all over the world, beat out four other competitors that responded to the solicitation. The vote for Aristocrat was unanimous.
In a statement, Massachusetts Lottery Commission's Executive Director Mark Bracken said that of all the potential partners under consideration, “Aristocrat Interactive demonstrated the best value for the Commonwealth.”
Beginning July 2026, the contract lasts for five years with three-year extension opportunities built in.
Aristocrat was formed through a 2024 merger of Anaxi and Neogames, and the company works with lottery and gaming integrations all over the world. The company will be providing Massachusetts with eInstant and draw game content, player account management, and an aggregate platform for third-party game additions. Aristocrat Interactive CEO Moti Malul stated:
We are extremely proud to be selected as the partner for MSLC after a highly competitive process. We look forward to helping the MSLC deliver on its objective to expand player engagement through innovative and responsible online play, and further enhance their [sic] ability to contribute to and support local communities.
Why is iLottery so critical in Massachusetts?
Online sports betting and legal casino gambling have developed in the state, competing with the lottery. Lottery couriers, or third-party, online, independent lottery ticket vendors, have also been operating in the state.
The Massachusetts lottery consistently ranks as one of the top ticket sellers in the US. This year, it was in the top five, hitting $5 billion in sales, according to Public Gaming Magazine. The net profit was about $1 billion - slightly higher than projections - which will go toward social services in the state.
According to WWLP, state Treasurer Deborah Goldber stated that online sales should provide a boost of $70 million in the first fiscal year, $180 million in the second year, followed by $230 million in the fifth year, and $360 million in year 10.
Massachusetts will become the eighth state to offer a state-run online lottery purchasing platform, behind New Jersey, New Hampshire, Pennsylvania, Michigan, Georgia, Illinois, and Kentucky.
Goldberg has been championing online lottery in the state for years. The initiative was finally authorized in the 2025 budget.
When will players see changes?
The lottery commission is hoping to have an online platform up and running by the summer of next year. Players should expect access to main draw tickets, as well as slot-style instant games.
Meanwhile, Massachusetts players can continue to purchase tickets through retailers and online couriers, including Jackpocket, Lotto.com, and Jackpot.com.
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