News writer
The Kentucky Lottery is gearing up for a digital upgrade with the help of Aristocrat Interactive and IGT. Starting in 2025, players can expect a fresh lineup of premium eInstant games designed to entertain and engage.
This partnership with IGT and Aristocrat Interactive's NeoGames Studio is the latest move to keep Kentucky's lottery offerings at the cutting edge. But this deal isn't just about fun — it's a strategic move to keep the lottery's mission of funding scholarships and grants thriving while bringing a slice of innovation to the Bluegrass State.
A five-year contract
With this announcement, Aristocrat Interactive said they have signed a five-year contract with IGT Global Solutions Corporation (IGT). For that contract, Aristocrat Interactive will supply its NeoGames Studio premium content to the Kentucky Lottery starting in 2025.
For this new partnership, Aristocrat Interactive developed an insights-driven launch strategy that was specifically customized for the Kentucky market. Aristocrat Interactive will provide players with a curated mix of NeoGames Studio's latest and most successful games using an integration with IGT, the current iLottery systems provider for Kentucky Lottery.
For over 20 years, NeoGames Studio has been creating award-winning eInstant games. They have been recognized for their artwork, animals, and consistently high performance in markets across the world.
Helping to meet their mission
The Kentucky Lottery President and CEO Mary Harville stated:
The Kentucky Lottery is constantly looking for innovative ways to provide our players fun and exciting experiences in everything we do. This opportunity with Aristocrat Interactive will allow us to continue to engage our players and help us meet our mission to fund scholarships and grants for Kentucky college students and families all across the Commonwealth.
The Kentucky Lottery has funded more than $5 billion in scholarships and grants for education since 1999. This new collaboration with Aristocrat Interactive will help to make sure they continue to have success in meeting this Kentucky Lottery mission.
Chris Shaban, Managing Director of Aristocrat Interactive iLottery, said:
We are excited and proud to be able to bring our premium eInstant games to a large new market of players and are confident that this deal will be a win-win for all stakeholders. This collaboration is a further illustration of our commitment to providing innovative, engaging games that meet the needs of lottery customers, and to help the iLottery programs meet their goals, generating revenues for good causes.
Expanding across the United States
Aristocrat Interactive definitely has a growing impact on the iLottery industry in the United States. Besides this deal with Kentucky, they have also recently announced deals with Georgia and Pennsylvania lotteries.
With these new deals, Aristocrat Interactive has now established its presence across eight lottery markets in the United States, including four leading per capita iLottery programs nationwide.
In addition to this news for Kentucky, two other states recently announced new partnerships with Scientific Games to modernize their games and offer better player experiences in Ohio and North Dakota. Scientific Games will bring players more seamless experiences while also supporting vital state programs. These changes — which range from retail upgrades to mobile innovations — will aim to redefine the way people play and win in Ohio and North Dakota.
Enjoy playing the Kentucky Lottery, and please remember to play responsibly.
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