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Finland's scratchcard gift rule shows how differently the U.S. plays

U.S. lotteries preach responsible gifting but still market holiday tickets hard. Finland chose a different path.

Two scratch-off cards from the Veikkaus lottery in Finland.
Todd Betzold

In the United States, we frequently hear tales of winning lottery tickets that were given as gifts. They created a six-figure surprise out of a stocking stuffer. What if a birthday card came with a jackpot that may change your life? All of these aspects of lottery culture are well-known and commercially viable.

But in Finland, things are different. In Finland, giving a scratchcard as a present has a different meaning. You might be giving them a winning lottery ticket that they might never be able to properly claim.

A gift that can't be redeemed

Finland started mandatory identification requirements in 2024. This meant that any prizes could only be claimed by the individual who bought the scratchcard.

Even if you scratched a clear winner, this regulation prevented recipients of gifted scratchcards from redeeming rewards. Whether the gift-giver was a friend, family member, or coworker made no difference.

What was once a straightforward, joyous gesture has become a legal limbo due to this rule. This policy was implemented as part of a larger initiative to improve responsible gambling regulations and identity requirements.

But its effects soon became apparent during the busiest scratchcard season of the year: Christmas! The Interior Ministry of Finland is now investigating whether scratchcards should be allowed as gifts once more.

Taking away the excitement

In most countries, including the United States, Christmastime is traditionally the biggest sales period for lottery scratchcards. They are an easy, affordable gift. The gift-giver doesn't have to know someone's exact preferences, but then give them something that also offers a little extra excitement.

However, these new rules in Finaldn basically stripped that excitement away. While a gifted ticket might still be fun to scratch, it isn't too much fun when you win a big prize and then don't have the ability to claim it.

This has not only raised concerns among players but also among lawmakers. They recognize the role scratchcards play in seasonal lottery revenue.

In December 2025, the Parliament approved a new Lotteries Act. In it, legislators included a statement urging the government to explore ways that would allow scratchcards to be given as gifts again. This is an unusual move, but it shows us just how disruptive the change has been.

Could this ever happen in the United States?

For American lottery players, this approach can feel shocking. In the U.S., state lotteries are always reminding players to gift responsibly during the holiday season.

They urge players to avoid giving tickets to underage recipients or engaging in excessive spending. At the same time, the state lotteries are leaning hard into holiday marketing campaigns built around gifting tickets.

In addition, end-of-year lottery revenue is a huge driver for state lotteries. These scratch-off tickets are often at the center of that push. The idea that a gifted ticket couldn’t be redeemed by the recipient would clash with decades of player expectations and storytelling.

Reconsidering this rule

Finland's Interior Ministry is now being tasked with determining whether the current system can be adjusted so that someone other than the ticket purchaser can claim winnings from a scratchcard. This review brings out a bigger question: how to balance responsible gambling safeguards with cultural traditions and consumer behavior.

For players in the U.S., the debate serves as a reminder that lottery rules can vary dramatically across borders. What might be common sense in one country could be a regulatory puzzle in another.

For the time being, Finland's scratchcard gift rule stands as a clear example of just how differently the game is played.

Enjoy playing the lottery, and please remember to play responsibly.

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